15 Minutes With Alternative

Published On 08/26/2008 Published On 08/26/2008
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1. 15 Minutes With Alternative 500 Broadway, Santa Monica, CA 90401

The first in a series of Fred-Segal-hosted collabs between artists and apparel companies, 15's a store-within-a-store featuring hand-painted t-shirt recreations of abstract watercolorist Matt Sohl's work, done up by Sohl himself using children's fabric paints (no "Happy Birthday, Kevin" -- sorry, Kevin).