Seven Eighty Eight Clothing

Just launched from Brighton, 788's sweaters and tees use TV show-inspired fonts ("Saved by the Bell", "Fresh Prince", and even "Funhouse") to express hip-hop poetry like "I'm not a player, I just crush a lot" and Jay-Z's "I'm still spending money from eighty eight" -- apparently a heyday for crack dealing, though the deadliest scourge that year was striking Midnight Oil.