After a great success, it's tempting to try and replicate it, as when Guy Ritchie followed up the everything-fits-together madness of Lock Stock with the everything-fits-together madness of kabbalah. Following up success by going in a madly different direction, the hoteliers behind Sezz St. Tropez
Just opened, this luxe boutique aims to match its Paris sister's critical laurels on its own, breezier terms: ensconced in woodland but still 200m from the beach, the wide-open, lobby-less lodging's built using local-stone walls and clay-tile roofs, with relaxation centered around an exclusive spa collab with France's Payot, and a central pool whose bar serves up waterside cocktails (so, screw Coleridge).
Quarters consist of bungalows, private-pool villas, and 37 spacious, retro-modern "Cocoon" rooms individually designed by a Philippe Starck protégée so that "indoor and outdoor merge into one" via oversize windows and open walls leading to private terraces; bonus amenities include iPod docks, free wifi/movies, and even a "towel" heater, which everyone knows is for "underwear".
The in-house resto, "Collette", is helmed by fusion pioneer (and former Sketch man) Pierre Gagnaire, who aims to add to his six Michelin stars with a Mediterranean menu featuring locally-sourced fish, grilled steaks, and daily barbeques; abutting that's the indoor-outdoor Dom champagne bar, where betrayal is met with the question "Et tu, Brut?
Because you're both special and lazy, each guest gets a personal assistant to take care of their every whim. They'll also send a pre-arrival questionnaire to better recommend local bars/restos, make bookings, hire boats, and to ascertain what car to pick you up in, from a limo to a Mercedes to a Toyota Prius -- because hey, you're no pri-Madonna.