It's always easier to make friends over a drink, despite the risk that their apparent sincerity might be "just the Babycham talking". Taking drinks and friendship two steps further, Stir The Mix
Just launched by a firewater-esteeming Leicester native, this 100-proof social network seeks to connect users over their preferred tipples and, alarmingly only to the self-deluded, to their preferred tipples. Human profiles start with the usual info, but then move on to a "Bar" section where you're encouraged to list your five favourite intoxicants, drinks you'd like to taste, etc; communal standing's upped via "Reward Badges", earned for contributions such as uploading images & adding info -- like Scout badges in that once again, you'll end up lost in the woods
Filled out by both brands and aficionados, liquor profiles (dubbed "Title Deeds") start with general spirits classes but dial down to specific offerings, and are designed as a "sixty second snapshot" complete with info, pics, quizzes, associated brands, and hopefully legions of fans -- as if being the world's first energy liqueur hadn't already given "Ginseng Entropia" reason enough to brag
Aggregated into activity "Trails" by subject and user, communication's handled via tweet-style messages -- because as everyone knows, it's easier to lose friends over drinks when your conversation exceeds 140 characters.