Folk Clothing A/W 10

The preppily quirky London brand's huge new A/W collection encompasses shirts, jeans, outerwear, knitwear, shoes, and accessories, with pieces stretching from the Double Colour shirt (grey with a slanted black & yellow breast pocket), various "Undergarms" (thin crew-neck sweaters with extra-long cuffs that can be looped over the thumb), and the "Snow What" all-white nylon raincoat, with intricate features including interior seam reinforcements that look like rainbow trails, leather toggles on the drawstring, a headphone-friendly iPod pocket, and braille reading "Folk" on one of the poppers -- because the blind shouldn't be denied the right to be brand conscious.