Leaving your comfort zone can result in career-making success (Charlize Theron going ugly in Monster), or timeless failure (Da Bears going uglier in "The Super Bowl Shuffle"). Leaving the Al Bundy-an realm of women's footwear: Keep
A two-year veteran of the cutthroat women's casual market, Keep's now focusing its hand-woven, clean-silhouetted classic patterns onto guys' goods, just in time to stock their new, brightly-lit, 800-square-foot space on Fairfax. Low(er) tops include the moccasin-like cotton-canvas Benton, the-mid topped, argyle-detailed Ramos, and the Dorian, a water-resistant dress shoe, for when all that stands between you and closing that promotion-winning deal is walking through a bog. High-tops include the flannel-topped, old-school-hoops-style Guerra; the foldover-topped Nuss, and the Tobin, a striped, laceless number that looks like an ankle-enhanced slipper (because you can't shop for 2am Cookie Crisp looking like a bum)
The new store'll also stock a limited number of tees and sunglasses, and'll be throwing a party on Saturday with music and free booze -- ensuring that even though you're shopping, you won't be leaving your comfort zone.