It's amazing what Michael Jordan can do for you: win you six championships, make your minor league baseball team nationally relevant, and fulfill your dreams of getting into a highlight reel, if your name is Craig Ehlo. And get you an angle on the best sneakers, if you're Sole Fly.
Opened by a couple kicks-crazy buddies whose family connections to MJ get them super-limited sneaker access, SF's pushing carefully curated footwear and gear, and is done up with huge hand-painted murals of sports figures, a backboard with an MJ collage on it, and sneakers hanging from the lights, which hopefully don't signify the place is full of UGG dealers. That MJ-aided sneaker pull netted them a coveted Nike "energy account", limited releases of the Kobe and LeBron lines that reach only a few stores in the state, as well as the new Jordan drops (including the Bin 23s done up in luxe materials), in addition to slick foot-sheathings from brands like Puma, Lacoste, Converse, and Supra, including the Skytop in cream, and the Vaider in shiny purple -- unsurprising, as that dude always had a violet streak. SF keeps gear almost all local, with tees including a Last Rights joint with Miami's "U" logo made of hand guns, another with "Fly or Fall" and a big jet taking off through the letters from MahVee, and from Inked, a tee with a girl's face weeping red tears, so she must be from Cleveland. Suckaaas!!!
There's also plenty of other gear, like caps from New Era, watches from G-Shock and Nooka, and necklaces from LeBron fave Good Wood -- which MJ, as great as he is, really couldn't put on a baseball.