Whether you're a person or a business, being the underdog means willingly taking extra steps to please your supporters -- a small-restaurant owner offers his patrons a free glass of wine, while Dennis Kucinich marries hot eye-candy. Going the extra mile with gear, Cassette
Cassette's a locally based small clothier helmed by a guy with vast experience in taking on the big boys: while at Puma, he constantly had to compete with Nike, who could afford better athlete-spokespersons, relegating Puma to unpopular sports like "soccer". The current collection, "Alaska", ranges from large-button, thin wool/cotton hoodies, to fine leather jackets, to low-riding shorts, with the best pieces harboring excruciatingly thoughtful details: jeans' cuffs are darted above the ankle so the back doesn't drag, while parkas come w/removable flaps hiding a slew of small hidden compartments for change, cards, and polar bear mace. There're also 100% cotton plaid "shackets" (thicker than a shirt, lighter than a jacket) w/an extra iPod-sized pocket in back, but the most inspired item might be a butt-covering flannel flap -- because if you're gonna tie a shirt around your waist, why buy the whole shirt
Obviously, the surest way to a customer's heart is saving him money, so Cassette's having a huge friends & family sale this weekend on denim, jackets, and wovens at their warehouse downtown -- stock up, and you'll look sharp enough to cuckold Kucinich.