Kiehl's Launch Party

By Thrillist

Published on 7/28/2010 at 4:00 AM

Kiehl's is celebrating the launch of both their new men's moisturizer and the charity it'll benefit (Life Ride for amfAR) at their Fashion Valley store, with loads of free food from Top Chef Rich Sweeney's "Rev up for Red" special menu. The moisturizer itself is a fragrance-/color- free, SPF 15 job sporting a motorcycle on the bottle, thereby easing men's fears about appearing too feminine by showing them a vehicle they're secretly terrified of.