You also need to make sure your website doesn’t look like a 12-year-old with a bootlegged version of Photoshop designed it. Your site is how many of your potential customers will first come in contact with your brand and, if it looks shoddy, they’ll assume that you’re not a serious entrepreneur. “Your website is your online home base,” Jostes says. “It's the internet equivalent of a brick and mortar store. You need to make sure your website is in great shape before you start marketing it.” Squarespace and Wix are great turnkey solutions that you can handle without an ounce of programming experience, and Wordpress can be a great modular resource if you’re looking for a bit more functionality.
And as much as it seems like you’re shouting into the void, email marketing is still a key tool for any entrepreneur looking to build a bigger customer base. According to a survey of more than a thousand small business owners conducted by Constant Contact, 57% of those who use email marketing say it helps them connect with new customers, and 56% say it helps them drive brand awareness. Email marketing platforms like Mailchimp, Drip, and Constant Contact can be valuable resources for reaching customers, and it makes measuring the effect of new campaigns as easy as checking a dashboard.