Mind-numbing dedication to quality is frequently only recognized by the practitioner -- consider the tequila producer who spends 10 arduous years planting, nurturing, hand-selecting, and barrel-aging his spirit, all so you can projectile vomit it while wearing a novelty hat. Bringing absurd dedication to foot-sleeves, and hoping you notice, BlackSocks.
A 10 year vet of the Euro market, Swiss-based BS crafts socks that meet exacting quality standards, then hawks 'em through subscription plans that'll keep your feet sheathed throughout the year in spite of your cleaning lady's infuriating kleptomania. Excellence begins with the yarn, made from 100% Peruvian cotton that's grown in the Andes foothills before being woven on machines specially developed by the company, all resulting in ultimate durability; for each batch, the head of production himself then checks for color fastness and strength by wearing a pair through 20 washes -- slow your imagination, he takes them off first. Subscription plans include semi-annual, quarterly, and semi-monthly drops of three-pair packages (as well as some one-time options); you can opt for Lycra-and-polymid enhanced Pima cotton mid-calves, 100% mercerized cotton knee-highs, non-slip "sneaker" style ankle numbers, and luxe cashmere-and-silk mid-calves, as well as Merino wool ski socks, in case your average day at the office includes busting daffies over copiers.
Black's also forayed into underwear, rocking a handful of boxer brief styles on top of some old-man nut-huggers -- though unfortunately your dedication to housing tequila means there's no guarantee you'll be able to accomplish the arduous task of actually keeping them on.
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