Putting something to a vote is the fairest way to determine a winner, unless you're reading this in China, in which case DUDE THEY'RE COMING FOR YOUR COMPUTER! Installing a democratic regime in furniture production, StyleFactory.
Recently launched and finally sporting a fleshed out stock of items, SF lets users vote on submitted furniture concepts, then runs out small batches of the winners to ensure that no one buyer can create his own Ottoman empire. Any budding designer's free to submit an item to be considered for the "Factory" page, a catalog of concepts fleshed out with hi-qual renderings, description/designer bios, material specs, and estimated retail prices; production's based on a month-long public process in which anyone can cast votes/comment on said designs, a public vetting process that's thus far proved most effective on products made from Underwood. Current candidates run from an "industrial chic" glass-topped coffee table with a geometric maple wood frame to a black leather sofa set on an aluminum-footed walnut base, while in-production units include a clover-shaped desk lamp made from recycled cardboard & birchwood, and an armless 50's-style loveseat with a built-in side table that's upholstered in Belgian linen and coated in Teflon to "protect against stains", though it's unlikely it'll keep anyone baked from getting stuck on it.
If they produce something you voted on you'll even get 10% off your purchase of it, except in China, where the internet has been jailed.