Today's greatest athletes have a keen appreciation of history -- shooting guards worship the creativity of their 1980s forebears, and offensive tackles look back to legends who dominated the line despite only weighing, like, 300lbs. For top-flight performance gear that respects where it came from, check out Nike Sportswear, just now dropping.
The NSW line starts with iconic styles of yore and upgrades them with superior technology -- then balances out the nostalgia with contemporary design elements inspired by the Beijing Games (slavish devotion to retro is so passé). The action starts with four athletic shoes: the herringbone-treaded Cortez runner; the now lighter, more comfortable/flexible Air Max 90 Current; the Nike Dunk with layered laser etching; and the Air Force 1, now with more support, plus a 3D network of lines inspired by China's "Bird's Nest" stadium (your time will come, Tampa's "Big Sombrero" stadium). Because your torso deserves tech too, Nike's also amped up their circa 1980 Windrunner jacket with Japanese nylon and ultra-lightweight Flywire cables (high-tensile threads used in running shoes); then there's the AW 77 fleece hoody, named for America's first subsidized track team, it's a collab with Japan's Loopwheeler that marries ludicrous softness and unparalleled strength -- so when a woman tells you she's looking for those exact qualities, you can rub her cheeks with your outerwear.