People you think you know can reveal the most startling talents, like Grant Hill, who's actually an accomplished pianist, or the four massive Cowboys linemen who formed the band Free Reign -- and whose claim to be "Heavier than Metal" couldn't be more accurate. For a spirit that's not at all what you think, try
Southern Comfort dates back to 1874 New Orleans, when bartender MW Heron created a formula so uniquely flavorful he stamped it with the claim "None Genuine But Mine" (brand it on your buttocks to remind your girlfriend of your stance on open relationships). Beyond the unexpectedly long history, the brand's full of other surprises: for starters, its mixing prowess is sneakily impressive, from new standards (SoCo & Lime) to concoctions you might not've whipped up yet, but should as soon as possible, including easy-to-prep numbers like the lemonade-spiked "Pleaser" and the sweet-tea "Teaser", tweaked classics like the "Southern Hurricane", and out-there-action like the cinnamon schnapps-abetted "Morocco" and the Herradura-bolstered Silver Margarita, which you can give to your wife on your Silver Anniversary...assuming you don't want to make it to Gold. SoCo's also unleashing its own musical talent, with underCOVER, a uniquely inspired touring festival coming your way soon with acts like The Polyphonic Spree and Ghostland Observatory, who make more beautiful noise than any two guys this side of Gus Johnson and whoever's sitting next to Gus Johnson.
Details on underCOVER will be revealed to you soon; attend a show, and you'll also witness a surprise encore that could change the very nature of the encore. In the meantime, click here for SoCo cocktails the likes of which you've never seen -- because as far as surprising talents go, playing the piano's got nothing on the ability to mix a great drink.
Keep up with underCOVER on Facebook. Mix yourself some sweet cocktails by clicking here.
WHEREVER YOUR TOUR TAKES YOU, GET THERE SAFELY. PLEASE DRINK RESPONSIBLY™
Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2009