Great instant coffee. For years, it's been an impossible dream, like a winnable peace, or a hilarious Matthew McConaughey movie. Well the impossible's arrived, and it's ready to be sampled, during the Starbucks VIA™ Taste Challenge, whose last day is today. Pitting its revolutionary new Starbucks VIA™ Ready Brew against its own legendary fresh brew, the Taste Challenge is an opportunity for you to discover firsthand that, as of now, when it comes to making delicious coffee fast, the only limit is your ability to follow simple instructions, which has hopefully improved since your preschool Easy Bake nightmare. The formula that's changing the game: a blend of instant and microground coffee using 100% naturally roasted Arabica beans -- thought to be the first ever cultivated, they've been keeping mankind from falling asleep in its cereal for centuries. To take the Challenge, simply walk into your local Starbucks anytime today; you'll also get a free cup of coffee* for your troubles, which considering you just had free coffee, are few. Whether you're at home, at work, traveling, or colonizing another planet with perfect little you-clones, Starbucks VIA™ Ready Brew will change your game. Pop in and take the Challenge today, or every bleary morning from now on you'll encounter Failure to Launch. Did we mention that the Challenge is free? And that this is the last day? Pop into your local Starbucks, and grab more info on Starbucks VIA™ Ready Brew right here.
*On your next visit with offer card.