IT workers often understand things others can't grasp, like complicated HTML, how to set up LAN-based Counter Strike parties, and the excruciating pang of eternal virginity. Making watches that'll test your comprehension, the IT vets behind noon
The first design foray by a team of Danes who once helmed tech operations for major international fashion brands (Hilfiger, LVMH, North Face...), noon's funky modern timepieces provide an "innovating and functional new way of presenting 'time'", aka putting the "fly" in McFly. The hour and minute hand on each watch are actually opaque half circles whose respective rotational speeds reveal ever-shifting pie chart-esque slices of the colorful face underneath, a trick applied to the numberless, round-faced 17 (in 15 brightly colored face/hand/mesh-or-leather band combos), and all five colorways of the 43, larger than the 17 and with hour-marking numbers circling the black bezel, because, hey, em-bezel-ment's fundamentally a numbers game. There're also square-faced numbers like the silcone-strapped 24, sporting a slightly pinched rectangular steel case with tiny indents where traditional hour marks would be, and the 25, whose square case appears to float inside of a larger sandblasted steel buckle, though if your other buckle's blasted, maybe it should never be lunchtime
For those inclined to flash, there's even a limited selection of merch from their "Kolor" collection, plastic jobs with loud patterns ranging from snakeskin to a checkered racing flag, ironic, as IT dudes never seem to be in pole position.