Despite the threat of starving or being eaten by bears, "Go West, young man" was tempting when the rewards were land and gold -- but why bother now when all you get's a tiny apartment and vegans too bony to make a good meal? Rekindle frontier-sy romance without going anywhere, with gear from Topo Ranch
Run by a 'Cago guy and his college buddy, Topo makes wearable westward-ho gear inspired by said buddy's great-great-grandfather, who founded the Cali ranch the brand's named for after surviving the Donner Party with all his fleshy bits intact. The line starts with 25+ 100% organic cotton graphic tees, "wringer-washed" for a worn-in feel; most styles are either animal (bull's head with jacked up human arms for horns tatted with "Strong Like Bull"; a horse's head w/ a steam train for its nose) or agricultural (the trippily ominous "The Mushroom Militia"; "Can You Ear This" w/ corn shooting from a phonograph, which certainly beats Korn). Other highlights include "Reinforcer Reverse Twill Trousers" that marry the new (side seam cell phone pocket) and the old (double-layered 100% cotton at the knees and on the "seat"); the rugged, cover-stitched "Mysto Hoodie"; the plaid longsleeve "Hombre" w/ antique ivory snaps; and the "Tio Henry" track jacket, whose desert-esque two-tone brown & tan-ness make it look like it'd be worn by a running club from a place way too hot for running
When you do choose a piece of gear, Topo's website'll offer up three other pieces to complete your look, allowing you to easily navigate the most treacherous territory of all, wearing more than one article of clothing at a time.