One of the Internet's greatest pleasures is clothes shopping while wearing nothing, but that joy's often dashed when your gear arrives and you realize you'd look better in your lustrous hair-sweater. Now, one brand's giving you a digital preview: You Must Create.
Brit designer YMC operates a slick 'net engine that lets you pair top-half gear with a pair of their jeans, for the informed shopping of a brick-and-mortar without the hassle of "how do I look in this, honey/buddy/creepy be-scarved shopkeeper who shouldn't be looking at me like that?" The projection goes beyond hanger-flat, with the threads articulated and filled out, as they're shown draped over an invisible male model's arms & torso -- almost like Kevin Bacon in that movie no one saw either. The loaded spring/summer line includes assorted windbreakers, a houndstooth zip hoody, a tee that apes cowboy shirts' above-pec arrows, and an innovative short-sleeve cardigan, all in keeping with the brand's refusal to be "influenced by seasonal trends" (oh really? then where are the beach parkas?)
While most of it's not compatible with the viewing engine, you can still peep YMC's other stuff, like classy canvas sneakers, man-bags, belts, and the showstopper, a straight-outa-Fat-Albert beanie rocking a flip-down, eye-holed brim -- which requires no preview, because eye-holed beanies always look fantastic.