Strange sightings generally portend something ominous -- in Julius Caesar, a lion is spotted errantly wandering the streets of Rome, a sign that the order of things will soon be violently disrupted and, worse, someone will write a play about it that you will have to read. For portent of something wondrous, head down to South Street Seaport this Friday to catch the Coors Light Cold Front.
The Cold Front is an awesome announcement of seismic shifts in the Coors-iverse: a 30ft-tall mountain floating down the Hudson and East Rivers, then docking at Pier 17, where a giant inflatable can will rise from its peak, filling onlookers with awe and thirstiness. The Front's purpose is to usher in a new era of refresh-nology, in which all Coors Light and Banquet cans will be cold activated, with mountains that turn blue when the optimal drinking temperature is reached -- maximizing your enjoyment, and allowing you to prove once and for all that that "roll the can over ice" trick is legit/malarkey. Also at the Seaport: music, Coors Light models hurling snow-machine snowballs at each other, majestic ice sculptures, and a Weather.com "Weather Wall" where you can film your own forecast -- if you're wildly inaccurate, it doesn't matter, as long as you're wearing an authoritative-enough sports jacket.
Friday's mountainous event runs from 4-7pm. For full-tilt, cable news channel-style updates on the nationwide progress of the Cold Front (complete with attractive weather lady), hit TheColdFront.org. Oh, and watch out for that...ouch. Lion.