There's no warmer feeling than lending a hand to someone in need, whether it's helping an old lady across the street, or helping your buddy quit acting like an old lady, and actually talk to a woman for once. Now, lending a hand could earn you a position assisting the Most Interesting Man in the World on the ultimate adventure in Mexico, with Dos Equis' "The Most Interesting Cargo Hunt".
The back-story: The Most Interesting Man in the World was transporting his collection of priceless artifacts when his plane encountered mechanical failure. He adroitly parachuted his artifacts to safety, but now they lay scattered across the continent.
This is unacceptable.
The Most Interesting Man in the World is recruiting you to help him find them, by seeking out clues wherever Dos Equis is sold, or playing daily online mini-challenges like "Wolf Herding", "Cargo Chasing", "Harpooning", and the most difficult of all, "Following Directions". In return, he'll recruit the top Cargo Hunters for a position on the ultimate adventure in Mexico, where you will help search for new artifacts and document your experience. Your hunt will take you on a series of adventures, such as nighttime jungle zip-lining, underground river exploration, and, yes, even some leisure-ing about the Mayan Riviera's social scene, where you'll regale people with tales of your artifact hunting, and that time you ate a twelve-patty hamburger.
To help The Most Interesting Man -- thereby potentially becoming one of his Personal Collectionneurs, and taking part in said adventures -- register at dosequis.com/cargohunt. Unlike helping your friend get over his fear of women of all ages, this'll only take a minute.