Friends stick together for lots of reasons, whether it's a shared past, a shared vision, or a shared love of wearing tunics and calling each other "squire". Bushmills Irish Whiskey has been shared among such friends since 1608, when the tunic thing wasn't even that weird. To deepen that bond, they're now documenting an extended NYC crew whose shared experiences and influences are shaping pop culture: the band Chromeo, photographer Kai Regan, DJ A-Trak, Nick Catchdubs and Dust La Rock of Fool's Gold, Jonathan Galkin and Justin Miller of DFA Records, and No Mas founder Chris Isenberg, who with one t-shirt can say more about the way we feel about athletes than a thousand petty sports columnists.
In your face, petty sports columnists.
Check out the possibly too revealing video "The Golden Guys" (it involves a shameful karaoke secret) and the Bushmills USA Facebook page for more vids, updates, and sweet, sweet words showcasing how these innovators play off each other's work to create something bigger than all of them: a three-nic!