Maybe it's the desire for the tropical sun to kiss your skin. Maybe it's the way Bob Marley's chilled out your soul ever since you stole his Greatest Hits from your college suitemate, then told him "dude, that's my Greatest Hits" every time you rocked it out. Maybe you're hoping to meet a female Taye Diggs, possibly named "Tayette". Whatever your reason, jet straight to Jamaica, with JetBlue's new service from JFK starting today. Bringing, as always, low fares, leather seats, mondo legroom, free flicks, and gratis snacks, JetBlue's now set to unveil direct daily flights from JFK to Montego Bay, home to the turquoise waters of Doctor's Cave Beach -- which some consider curative -- and numerous world class golf courses so lush with palm trees, even the infirm will enjoy them. Resorts are plentiful and plentifully awesome, with activities from windsurfing, to beach volleyball, to sitting in an ocean-view hot tub talking about how maybe tomorrow you'll try windsurfing or beach volleyball; there're also smoothly naturalist outings, like idly floating through unspoiled jungle and stunning gorges on a bamboo raft, sipping rum punch, and keeping an eye out for indigenous wildlife, especially any that might come after you and/or your rum punch. Service starts today, so make your reservations right now, then spend the next few weeks listening to that scratchy but still playable Greatest Hits album, and imagining Private Practice's "Dr. Sam Bennett" with a wig on.