What: The LACOSTE Legends Launch Event
When/Where: 1:00PM – 4:00PM Sunday, December 12th at the LACOSTE L!VE store, 134 Prince Street
Wait...Legend, Like That Movie Where Scary People Hunt Fresh Prince in Post-Plague New York? Not exactly. LACOSTE Legends is a footwear collaboration between the legendary clothier and a dozen equally legendary collaborators from the worlds of music, media, design and retail, all of whom have put their own unique stamp on sneakers inspired by René Lacoste's L.12.12 Polo.
Who Are the Collaborators? Everyone from Boston shoe gurus Bodega (whose covert shop's actually in a bodega), to LA indie record label Stones Throw, to Jazzie B, the coveted producer/remixer for Public Enemy, Fine Young Cannibals, and dozens more, and a founder of Soul II Soul. And with that, "Back to Life (However Do You Want Me)" will be in your head for the next three days.
What Else is Happening at This Event? Finger on the Pulse will be providing hot DJ action, and customers receive a custom LACOSTE t-shirt tagged by ArtBattles Artists Pesu or Max Bode with any shoe purchase. Oh, wait, also: a $1500 LACOSTE shopping spree will be given away and a chance to win a trip for two to 2011's Coachella, ella, ella. (To get that song out of your head, reread end of last paragraph.)
Where do I learn tons more about the kicks and the collaborators? The excellently URL'd website 24teeth.com -- sink your digital chompers into it right now and your credit card into shop.lacoste.com.