Joining the likes of Trader Joe’s and Costco, Amazon is throwing its hat into the boozy retailer ring. The company recently announced the launch of Next, the first wine developed exclusively for their online marketplace Amazon Wine.
Produced by King Estate Winery, located outside of Eugene, Oregon, the range includes a 2016 Pinot Gris from Willamette Valley ($20), a 2014 red blend from Columbia Valley ($30) and a 2015 Pinot Noir ($40).
Ed King III, co-founder of the winery, said that the brand is “a return to an earlier time when the connection between winemaker and customer was direct...we’re launching Next on Amazon to re-establish the connection between winemaker and wine lover in today’s digital village.”
The wine isn’t emblazoned with Amazon’s name or a smiling yellow arrow. Instead, the illustrated label features a happy sun looking down at a vineyard, and the bottle would blend in on any liquor store shelf.
Only 1,500 cases of each wine have been produced for the initial release, but Amazon plans on releasing four more labels eventually. If you do opt to try the e-retailer’s foray into winemaking, go ahead and order the complete lineup: Amazon is offering one cent shipping for customers who buy three or more bottles.
Amazon is slowly becoming a one-stop shop for all things booze, delivering alcohol to your door within one hour and outfitting all of your barware needs. More booze without having to ever leave the house? We’re all for it—even if it helps contribute to the inevitable drone takeover.