Food & Drink

Jim Beam Trolls Apple With “Apple Watch”

Who wants a watch when you can have a shot glass on your wrist? In our favorite reaction to the recently unveiled Apple Watch 2, Jim Beam trolled the tech giant by releasing its own “Apple Watch,” complete with a promo video narrated by master distiller Fred Noe. According to the video, Jim Beam’s watch doesn’t tell time—but it does offer a pop-up telescopic shot glass, because you never know when your next whiskey drinking opportunity will arise. The “watch” also includes features like a dial that “serves no purpose.” The new Apple smartwatch will be outdated in a year, but Jim Beam’s shot-watch will hold booze forever. We think it’s obvious which is the superior wristwear.