The best selling whiskey in the world has been named, and it’s the same one that has held the title for the past five years. But there’s a good chance that even die-hard whiskey lovers in the U.S. haven’t even heard of it, let alone tasted it. Officer’s Choice, an Indian whiskey that claims to hold 40 percent of the market share in the country, outsold every other whiskey in the world.
More than 31 million cases of Officer’s Choice sold in the past year, according to the International Wine & Spirits Research (IWSR) ranking. That puts it as the third most consumed liquor overall after Jinro soju from Korea and Ruang Khao rum from Thailand.
If you’re at all familiar with whiskey drinking in India, Officer’s Choice retaining its title of most sold whiskey will come as no surprise. India by far drinks the most whiskey in the world. In 2014, 1.5 billion liters of whiskey were consumed in India compared to 462 million liters in the U.S., the second highest country. It also makes a lot of whiskey. According to Quartz, 15 of the 29 whiskey brands in IWSR’s top 100 most selling brands are Indian.
Officer’s Choice started in 1988. It overtook the second top selling Indian whiskey, McDowell’s No. 1 Reserve, in 2013, the same year that it passed Johnnie Walker to become the top selling whiskey overall. You can get a bottle in the U.S. to see what all the fuss is about yourself depending on where you live. Just be prepared for what Drizly describes as tasting like “fruity exuberance and subtle peaty and woody characteristics.”