Some things in life are so ingenious that you never realize you need it until it’s right in front of you. The Chambong, for example, or a booze-delivering miniature train. Not to add to your wishlist in the final holiday hours, but there’s one more: the Blitzen.
Blitzen is a beverage cooler that harnesses the OG chill of nature to drop the temperature of your favorite bottle. Here’s how it works: Two 100-pound strength magnets hold a bottle cradle of black aluminum rails to the roof of your car. As you drive through a winter’s night, wind and cold turn your warm beverage into a cool one. Like one of Santa’s reindeers, Blitzen braves the cold to deliver the goods.
The idea came from when an engineer at Deeplocal, an innovation studio in Pittsburgh, bought a bottle of warm Cava to an event. We’ve all been there. He didn’t have time to refrigerate the bubbly as much as he needed to, and he wished he could just let nature do its thing. And just like that, a game-changing product was born.