Moran Barirr and Dana Etgar, the female owners of Anna Loulou bar, explain the discounts are meant to encourage public conversation about menstruation. Barirr told Haaretz, “The whole idea is to give a discount, attention and a treat to someone. To say, ‘We recognize you. We are aware of the special situation you’re in right now. And hey, we want to do you a favor.’”
Four days a week, the bar is offering 25 percent off all orders to women who tell bartenders they’re menstruating. According to the bar’s Facebook announcement, the deal is based entirely on trust with (thankfully) no evidence required. The owners even express hope that the special will spread to other bars around the world. To that they add, should bloody hours become popular elsewhere, they want everyone to remember that it all started at Loulou bar—to which we say, don’t worry; no one is going to forget this.
We’re all for an honest dialogue about women’s health, but happy hour may not be the best place for that talk. If you really want to help out ailing ladies at a bar, give them drinks to lift their spirits and leave their bodies alone.