A brand consulting agency called Brand Finance released its annual list of the 500 most recognized and valuable brands in the world, and seven alcohol brands made the cut.
Brand Finance, an international company based in London, started in 1996 with the goal of “bridging the gap between marketing and finance.” It judges the most valuable brands on four factors: enterprise value (the value of all of the brands owned by a company), branded business value (the value of a single branded business), brand contribution (how much shareholder value the business gets from using the brand over a generic brand) and brand value (how valuable the trademark and associated marketing is). Each brand is then assigned a brand strength relative to its competitors, and a dollar amount is attached to the value.
Before getting to the alcohol brands that made the list, it’s important to note one thing: This is an international ranking, so just because something is the most valuable doesn’t mean you’ll personally recognize it. China, in particular, has strong brand identity in regards to alcohol, and both the most valuable and the fastest-growing drink brands come from the country.
“The growth of Chinese brands is once again the standout story in our annual study of the world’s most valuable brands,” said David Haigh, CEO of Brand Finance, according to The Shout. “Since the 19th Party Congress in 2017, there has been a renewed emphasis on brand development by Chinese companies in all sectors.”
The most valuable alcohol brands in the world are as follows, with the U.S. dollar amount when available (only for the two top 100 brands) and the overall position in Brand Finance’s ranking.
1. Moutai, a Chinese baijiu worth $21.2 billion. Ranked 56th most valuable overall.
2. Wuliangye, a Chinese baijiu worth $14.6 billion. Ranked 100th most valuable overall, and the fastest growing alcohol brand.
3. Bud Light, ranked 228 most valuable overall.
4. Budweiser, ranked 238 most valuable overall.
5. Johnnie Walker, ranked 417 most valuable overall.
6. Luzhou Laojiao, a Chinese spirit ranked 476 most valuable overall.
7. Braham, a Brazilian beer, ranked 493 most valuable overall.