“Soccer fans from the lands of California,” the announcement reads. “Our King John Barley, the fourth of his name and champion of the Dilly Dilly, has been informed of the great curse of the 5th game that haunts team Mexico.”
The curse Bud Light is referring to is that Mexico advances out of the group stage (where they play three games), but never wins the single-elimination Round of 16 in the World Cup. Mexico hasn’t made it to the quarterfinals since they hosted the World Cup in 1986.
“But our king does not believe in curses,” Bud Light’s post reads, “just like he doesn’t believe in modern medicines or in brunches. Just pick one, breakfast or lunch.”
Bud Light’s involvement in “curses” is starting to follow a pattern. When Bud Light bet on the Philadelphia Eagles, the team hadn’t made it to a Super Bowl since 1980. If America’s most popular light beer has the same effect on Mexico’s soccer team, fans from losing teams may need to start bidding for Bud Light to bestow luck on them.
The details about how much beer will be rained down on California if Mexico wins will be determined after the game. First the team has to beat the odds and beat Brazil, something sports betting sites say is not likely to happen. California is the only state with the perks, but whether Mexico wins or loses, everyone will be a winner if this is the last time anyone references Dilly Dilly.