Food & Drink

Free Bud Light for All of California if Mexico Beats Brazil in the World Cup

Bud Light is giving Californians another reason to cheer for Mexico in the World Cup. If Mexico beats Brazil on July 2 to advance to the quarterfinals, the beer company will help “pay for thy celebratory Bud Light.” The promise was made on Twitter via a photo of faux-old parchment. And, because brands will beat the soul out of any joke that gets even mildly popular, it ended the promise with “Dilly Dilly.”

Bud Light’s first tweet about the celebratory beers was on June 9. That was eight days before Mexico shocked Germany by beating them 1-0, and more than two weeks before South Korea beat Germany to send Mexico to the the next round. We all remember what happened the last time Bud Light made an early prediction on the winner of a major sporting event and promised free beer: the Philadelphia Eagles won the Super Bowl.

“Soccer fans from the lands of California,” the announcement reads. “Our King John Barley, the fourth of his name and champion of the Dilly Dilly, has been informed of the great curse of the 5th game that haunts team Mexico.”

“Soccer fans from the lands of California,” the announcement reads. “Our King John Barley, the fourth of his name and champion of the Dilly Dilly, has been informed of the great curse of the 5th game that haunts team Mexico.”

The curse Bud Light is referring to is that Mexico advances out of the group stage (where they play three games), but never wins the single-elimination Round of 16 in the World Cup. Mexico hasn’t made it to the quarterfinals since they hosted the World Cup in 1986.

“But our king does not believe in curses,” Bud Light’s post reads, “just like he doesn’t believe in modern medicines or in brunches. Just pick one, breakfast or lunch.”

Bud Light’s involvement in “curses” is starting to follow a pattern. When Bud Light bet on the Philadelphia Eagles, the team hadn’t made it to a Super Bowl since 1980. If America’s most popular light beer has the same effect on Mexico’s soccer team, fans from losing teams may need to start bidding for Bud Light to bestow luck on them.

The details about how much beer will be rained down on California if Mexico wins will be determined after the game. First the team has to beat the odds and beat Brazil, something sports betting sites say is not likely to happen. California is the only state with the perks, but whether Mexico wins or loses, everyone will be a winner if this is the last time anyone references Dilly Dilly.