It seems like just yesterday that we lived in a world of endless possibility, in which IHOP's mysterious "IHOb" could've meant anything: International House of Breakfast, International House of Bugs, International House of Bifocals. But in fact, yesterday (Monday) was the day we found out that IHOb means International House of Burgers. And the world let out a collective, Oh sure, ya, that makes sense.
But the other restaurant chains smelled blood. Wendy's trashed IHOP on Twitter. Waffle House subtweeted via a Bruce Lee quote. And now, Burger King has dunked on IHOP by changing its name to Pancake King. No, really.