The party isn’t over for Philadelphia Eagles fans celebrating the team’s first Super Bowl win. Bud Light is keeping its promise to provide free beer to the city of Philadelphia after beating Tom Brady and the New England Patriots 41 to 33 on February 4.
It all started with a tweet. In an interview last summer, Eagles offensive tackle Lane Johnson said he would give out beer “to everybody” if his team won it all. Bud Light responded to Johnson with the tweet, “Let’s make a bet. Win it all and the party is on us. Deal?” Sometimes when you bet on sports, Bud Light found out, you have to pay out in a big way.
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“The @Eagles of Philadelphia have emerged victorious!” Bud Light tweeted shortly after the game. “Join us with @LaneJohnson65 and your 21+ friends at taverns along the parade route to raise one of the Kingdom’s favorite light lagers. #PhillyPhilly #DillyDilly.”
It’s like it was meant to be. The beer will fuel Eagles fans who are known for burn-the-house-down celebrations. After the game, fans climbed greased traffic lights and street sign poles on Broad Street. Windows were smashed and fireworks were set off, the AP reports. Despite the free beer, the official parade celebrating the victory will likely be far less rowdy. If there’s one thing you can count on at the parade, it’s plenty of Bud Light. Dilly Dilly and Philly Philly, Eagles fans.