Jack Daniel’s Will Sell You a Full Barrel of Whiskey
For a cool $10,000 plus tax, the distillery lets consumers hand-select a barrel of bourbon—a good deal for roughly 240 bottles of Tennessee whiskey, which would go for about $50 a piece. The available barrels are stored at the top of the distillery’s warehouses where, Jack Daniel’s claims, you find the most “flavorful” barrels thanks to exposure “to the most extreme temperatures.”
If you can’t make it to the distillery yourself, you can also have master distiller Jeff Arnett select a barrel for you or have samples sent to your home. Buying a whole barrel of booze has never been so easy.
While you don’t get to keep the actual barrel in which the whiskey is aged, the distillery does ship all of that delicious juice to you in personalized bottles. You’ll also get a framed, personalized barrelhead, a crystal decanter and glass set, and your name will appear in the Jack Daniel’s Personal Selection Room in Lynchburg, Tennessee.
If you’re looking to buy us an early Christmas present, let’s just say there’s some empty wall space in the office that just happens to be the size of a barrelhead.