In one year, more than 350,000 people from 70 countries have visited the Jameson distillery in Dublin, Ireland. Once there, they bought more than 50,000 Jameson whiskey sours, took more than 32,000 Jameson cocktail classes and purchased some 25,000 personalized bottles. Four people even proposed marriage. This all makes Jameson the most popular whiskey distillery experience in the world, according to The Drinks Business.
For some perspective, Jameson’s visitor numbers are the equivalent of every man, woman and child in Iceland packing up their bags, flying to Dublin and ordering a bunch of cocktails with a few marriages thrown into the mix.
The influx of visitors comes on the heels of last year’s $15.6 million renovation of the Bow Street location. Originally opened in 1780, the Jameson Distillery Bow St. now offers tours, tastings, a custom blending experience and whiskey cocktail classes. It’s not where commercial Jameson is technically produced (every drop of Jameson you drink from the bar or store is made in the County Cork Distillery in southern Ireland), but it is Dublin’s only whiskey maturation warehouse.
Jameson’s numbers are no joke. Visiting whiskey distilleries have become all the rage these days, with a record 1.2 million people visiting the Kentucky Bourbon Trail last year. Jameson is singular in that it’s, well, a single spot. The Bourbon Trail is split up among 23 different distilleries, while one of the most popular bourbon distilleries not on the Trail, the Buffalo Trace Distillery, drew in just over 200,000 guests last year.
Irish whiskey is the fastest growing spirit category in the world, and Jameson is a well established leader of the pack. No word on whether the Jameson Distillery Bow St. can serve more than the 130-plus Whiskey Sours a day that it already does, but there’s certainly no shortage of people willing to go and find out for themselves.