Food & Drink

New York City Is Getting a Giant Jimmy Buffett Margaritaville Resort

The McBride Company

Shuffling tourists inching their way through the shoulder-to-shoulder crowds of New York’s Times Square will soon be able to escape to Margaritaville. Jimmy Buffett’s ever expanding beach bum empire is planning to build a shrine to all things island life (at least, Buffett’s version of island life) to the corner of Seventh Avenue and 40th Street.

The Margaritaville Resort Hotel will be a 29-story, 234-room space, according to a press release. It’ll have a Margaritaville Restaurant, a 5 o’clock Somewhere Bar, a Floridays Airstream Café, a LandShark Bar & Grill, a rooftop bar, a rooftop pool and a new concept called the Chill Bar. If there was ever a way to waste away in Margaritaville while staying in the biggest metropolis in America, this is it. An announcement on the Margaritaville website says the resort will bring “an authentic ‘no worries’ vibe” with “casual-luxe” elements. It’s expected to open in late 2020.

Technically, Manhattan is an island, even if it’s mentally as far as you can get from Buffett’s preferred type of island. But hey, the man is different now. It’s reported he doesn’t even really drink Margaritas anymore. Changes in latitudes, changes in attitudes. This is just the latest splashy concept for everything Margaritaville. A Margaritaville retirement community in Florida was announced in early 2017, and Buffett’s Broadway play Escape to Margaritaville is just six streets up and two avenues over from where the resort will be.

The McBride Company

“From the beaches of Florida to the Great Smoky Mountains to the corner of Seventh Avenue and 40th Street, Margaritaville brings fun, relaxation and a much-needed escape from the every day to any set of coordinates,” John Cohlan, the CEO of Margaritaville, said in a release. “The Margaritaville Resort Hotel and the lifestyle experience it offers will be the perfect complement to the exciting, fast-paced energy of Times Square and we can’t wait to bring this destination to the travelers and residents of New York City.”

A pirate looks at 71, and he realizes he has no limits to the power of his branding. A Margaritaville Resort Hotel is born.