America is a land of 50 different personalities. Each state has its best this and its favorite that, sometimes similar in terms of region, other times not. And things are no different when it comes to each state’s most popular cocktail.
Versus Reviews, a product comparison website built by a team of researchers and editors, recently analyzed Google search data to find the most popular cocktail by state. The results form a map that shows how the drinking population in the country is united and divided. The Whiskey Sour and Long Island Iced Tea are the two most popular, and the Moscow Mule isn’t far behind. But the South still loves its Mint Juleps, and brunch drinks like Mimosas and Bloody Marys have a strong presence nationwide.
Like the 10 most popular cocktail searches that Google put out at the end of the year, it’s not a perfect data set. Just because someone searches for something doesn’t mean it’s their favorite (they might be searching for it because they want to avoid it, for example, or because people already know how to make their favorite cocktails). The data does give insight into what people are interested in, though. A spokesperson for Versus Reviews explained the data process as such:
“The methodology was to use Google search interest data to see what people are searching for most in every state, so the sample includes all people in the U.S. using Google as their search engine,” the spokesperson told Supercall, adding that a 12-month timeframe was examined.