China saw its consumption drop by 3.5%, Brazil by 2.5%, and Eastern Europe by 4.9% according to CNN's numbers. A variety of unique factors, mainly economic, contributed to each of these slumps, which just happened to occur all at the same time. The alcohols that saw the most love lost were rum and vodka. Interestingly, English gin, Irish whiskey, and Japanese whiskey actually saw increased popularity during this global consumption drop, which is attributed to interest growing among millennials.
But aside from these millennial favorites, things are looking bleak. As Spiros Malandrakis, alcoholic drink analyst at Euromonitor, put it, "The once infinite growth narrative that used to exist proves to be not so infinite."