If there's one thing everyone can count on succeeding, it's alcohol sales. Actually, that was true until 2015. For the first time ever, alcohol sales dropped.
According to a report by CNN Money, worldwide alcohol sales in 2015 fell for the first time since Euromonitor International started reporting on the subject back in 2001. The actual number of years since a drop in alcohol sales is not likely much longer, possibly going back all the way to the Asian financial crisis of the 90's. And the reason for the recent drop in sales? People simply aren't drinking as much, especially in the developing world.
China saw its consumption drop by 3.5%, Brazil by 2.5%, and Eastern Europe by 4.9% according to CNN's numbers. A variety of unique factors, mainly economic, contributed to each of these slumps, which just happened to occur all at the same time. The alcohols that saw the most love lost were rum and vodka. Interestingly, English gin, Irish whiskey, and Japanese whiskey actually saw increased popularity during this global consumption drop, which is attributed to interest growing among millennials.