Additional discounts are also on the way, including exclusive deals for Amazon Prime members. In fact, Prime will become Whole Foods' new customer rewards program.
"Amazon and Whole Foods Market technology teams will begin to integrate Amazon Prime into the Whole Foods Market point-of-sale system, and when this work is complete, Prime members will receive special savings and in-store benefits," Amazon said in a statement. "The two companies will invent in additional areas over time, including in merchandising and logistics, to enable lower prices for Whole Foods Market customers."
Amazon said the significant move is part of its vision of making Whole Foods' organic foods affordable and accessible for everyone. Along with the discounts, Amazon will start selling the grocer's private label products -- 365 Everyday Value, Whole Foods Market, Whole Paws, and Whole Catch -- via Amazon.com, AmazonFresh, Prime Pantry, and Prime Now. Oh, and as predicted, you'll soon be able to pick up your Amazon orders from Amazon Lockers located in Whole Foods stores. It's all happening, you guys.