Amazon Prime Day 2018 arrived on Monday afternoon, but instead of the more than a million deals the online retail giant promised for the much-hyped annual shopping event many would-be shoppers got nothing but glitches.
“Some customers are having difficulty shopping, and we’re working to resolve this issue quickly," an Amazon spokesperson said in a statement issued more than two hours after problems on the site started. "Many are shopping successfully -- in the first hour of Prime Day in the U.S., customers have ordered more items compared to the first hour last year. There are hundreds of thousands of deals to come and more than 34 hours to shop Prime Day.”
The 36-hour shopping spree officially kicked off at 3pm ET, but shoppers looking to scoop up deals via both Amazon's desktop site and mobile app almost immediately reported that the site wouldn't load. Some users ended up on an error page with cute Amazon dogs while others found themselves in a frustrating loop when the site's "Shop All Deals" button did nothing but refresh the page. Additionally, shoppers reported being able to add items to their cart, but unable to complete the checkout process. They got an error message instead.
The glitches appeared to be somewhat resolved as of 4pm ET. Amazon also posted the statement (above) on Twitter. It remains unclear how widespread the glitches were and how many Amazon users were affected.