Whether it's with a fleet of drones delivering you some DVDs and popcorn or a grocery store that lets you shop without standing in line, Amazon has long striven to increase the speed and efficiency of spending your money on the internet. So, it's no surprise that the e-commerice giant's latest enterprise promises rapid delivery of certain "daily essential" products in no less than two minutes.
As a way to carve out a niche with college students, Amazon is launching a new service called Instant Pickup in the immediate vicinity of five university campuses, with locations already promising the speedy delivery near UCLA and UC Berkeley. More Instant Pickup locations are presumed to follow near universities in Atlanta, Columbus, Ohio, and College Park, Maryland in the future.
Available to Prime and Prime Student members, the fully-staffed outposts promise to fulfill orders placed on the app for hundreds of products, such as snacks, drinks and consumer electronics, with delivery guaranteed at the jarringly fast clip. All a customer has to do is head to the pickup location and find their order waiting for them in a cubby. While it seems like the ideal method for ordering a bag of Doritos, Amazon devices like the Echo, Echo Dot, Fire TV, and a selection of Fire tablets and Kindle e-readers are also available among the myriad options.