Amazon Just Announced the Official Dates for Prime Day

Here's when to shop the annual super sale.


I have this mildly toxic habit of buying things I don't need and justifying it because of Amazon pricing. That two-day Prime shipping helps, too. But as if the tech giant hasn't already swiped enough of my salary in impulse purchases alone, my bank account is about to take a serious hit. The company has announced the official dates for its annual mega sale, Amazon Prime Day, for this October. 

The 48-hour event, which typically goes down in July but was postponed as a result of the coronavirus pandemic, is set for October 13 and October 14. The decision to delay was reportedly due to operational logistics, according to CNET. The company was unsure how it could handle such a surge in online orders while still adhering to necessary safety protocol to protect warehouse staffers, the outlet reports.

Though the sale won't officially go live until midnight October 13, there are a few early prime day deals you can start browsing now -- like the 3rd generation Echo Dot

Though Amazon has remained relatively mum on what will be included in Prime Day, the company has voiced a commitment to supporting small businesses this year. In fact, customers will score a $10 credit to use during the sale when you spend $10 on a product sold by select small businesses, Amazon said in a press release

"In the midst of an unprecedented year, we’re committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love," Amazon CEO for the Worldwide Consumer division Jeff Wilke said in the statement. "This year’s Prime Day is the perfect opportunity for Prime members to get their holiday shopping done early from the comfort of their homes – and to have more time to spend with their families and friends throughout the season."

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Megan Schaltegger is a staff writer at Thrillist.