Today is the day. It's Amazon Prime Day 2017, people!
The e-commerce giant's third annual celebration is slated to be its biggest to date, boasting 30 hours of round-the-clock deals and discounts on thousands and thousands of products and services, exclusively for Prime subscribers. It's bigger than Black Friday, it's bigger than Cyber Monday -- it's basically Christmas in July.
However, with new deals going up as frequently as every five minutes, it'd be nearly impossible to keep tabs on everything that's on sale without an army of page-scrolling minions. Luckily for you, we're doing the grunt work, and will be plucking the best and most worthwhile deals every hour or so, updating them in a list below as they go live.
So, if you haven't already, make sure you're prepared for the madness, then bookmark this page and come back throughout the day to scope out the latest and greatest stuff up for grabs on the cheap.