For those Fresh users able to see the offerings at this time, there are currently 16 other meals to pick from, including dishes like Roast Chicken with Tarragon-Mushroom Sauce, Veggie Burger with Harissa Aioli & Smoked Eggplant, and Wagyu Beef Burger with Bacon Jam & Sweet Potato Fries. Prices range between $14.99 and $18.99 per meal, and similar to other services, each kit comes packed in a box with pre-packaged ingredients and recipe cards to walk you through the whole process, which it claims takes just half an hour from box to table.
In the wake of its multi-billion-dollar acquisition of Whole Foods, it's not surprising the Amazon would be staging a service to rival all of the many, many other meal kit providers (e,g, Blue Apron, Plated, Sun Basket, Hello Fresh, Purple Carrot, etc.) that have popped up in recent years. And considering its vast network of existing distribution centers around the country and internationally -- and the ones it'll presumably inherit with the Whole Foods deal -- it's tough not to see the company's incredible strategic advantage here.