Gianluca Italia, a Fiat Chrysler executive based in Italy, issued a statement during an online press briefing, talking about how sitting on one’s ass while buying a car represents a bold step forward for consumer freedom, or something.
"The time has arrived to give consumers a new, more efficient and transparent way to choose a new vehicle," he told Reuters.
What is undeniably convenient about the scheme, at least from a consumer perspective, are the discounted prices of the cars in question, which will be sold at rates up to 30% cheaper than at traditional dealerships.
An extension of its Amazon Vehicles site, announced in August, the Chrysler Fiat partnership should certainly raise a few eyebrows across the pond. Amazon hasn’t addressed whether the program could extend to the United States, but according to the company’s head of investor relations, Darin Manney, we shouldn’t be quick to rule anything out.