On Tuesday, the company announced that it will begin deploying its "Treasure Trucks" to select Whole Foods locations across the country, and stocking them with different items each day that customers can purchase via the Amazon app. Specifically, they'll be kicking things off by selling Instant Pot Duo Mini 3 Qt. 7-in-1 Multi-Use Programmable Pressure Cookers, a hugely popular counter appliance that ended up being the best-selling product during last year's Prime Day.
If you're not familiar with Treasure Trucks, they're essentially mobile Amazon pop-up shops the company's been quite literally rolling out across the country for the past couple years. Each truck is restocked regularly with a "new, trending, local, or delicious" item, and customers can sign up to be notified with a text whenever a new item is available near them, and if they want to buy it they can do so in the app and simply pick it up wherever the truck's parked that day.