A change in Whole Foods’ inventory would be key in lowering prices, and Amazon plans to incorporate more private-label goods to combat the chain’s reputation as an exclusive market. That move would make Whole Foods more on par with a company like Trader Joe’s, which offers a bevy of its own private-label goods for a relative pittance compared to Whole Foods.
Whole Foods CEO John Mackey lauded the partnership in a company town hall meeting on June 16, saying: "This is also gonna permit us -- it's gonna be such a good thing for our customers. And although I can't tell you all the amazing things that's gonna happen over time -- one thing I absolutely love, love so much about Amazon is they think long term."
In a transcript of his remarks, Mackey noted that global business consulting firm Boston Consulting Group would be crucial in streamlining whatever changes Whole Foods hoped to achieve: "We’ve hired Boston Consulting Group, who’s come up with some amazing analysis of things that we can do to reduce our cost while improving our service to our customers. So this evolution’s gonna continue. We do think our partnership with Amazon is gonna help us do that more skillfully and, hopefully, faster."