Blue Moon and other "crafty" brands could be in limbo
Beyond the highly recognizable stuff like Coors Light and Miller Lite, MillerCoors (remember, this is the US component, of which Molson Coors holds 42% and SABMiller, 58%) has a ton of "crafty" brands and imports, including Leinenkugel, Pilsner Urquell, Peroni, and of course, Blue Moon. If the DOJ decides ABI can't legally hold onto MillerCoors brands, these brands may be a part of the mandatory sell-off, as well.
If Molson Coors picks up MillerCoors, which Gatza and other industry observers see as a strong possibility, then these brands will probably remain largely unchanged. But, "If another beer industry giant winds up with the Miller brands," he cautioned, "there’s more likely a chance [that] there would be an attempt to move the Miller brands out of the distribution houses where they currently are, and into distribution houses that align with” that buyer, which could mean turmoil.