To stop food waste that takes place at the grocery store, Bourdain suggested you and anyone else who frequents grocery stores need to start asking for ugly produce. "How we value food, what we perceive as beautiful, desirable, and worth paying money for is a completely ephemeral thing that changes from year to year depending on what 'thought leaders' decide," he said. "The fact is, if enough chefs make ugly tomatoes cool, everybody's going to want cool tomatoes. Ugly tomatoes. That's going to be the big thing. Everybody's going to go to Whole Foods and say, 'These tomatoes aren't bruised enough. They're all symmetrical.'"
Bourdain also talks about how he has been reluctant to take up causes during his career. "I was really reluctant to attach myself to anything like this. But the issue of food waste is something that is beaten into every cook who came up in the old school, and maybe even the new school," Bourdain said. "The moment you enter the kitchen, it is an economic and financial imperative, particularly in the old school French system: Waste nothing, use everything. I know that both of us came up in a system where you were punished, humiliated if you wasted or mistreated or disrespected valuable or potentially valuable ingredients."