"As somebody who spent 30 years as a chef, of course I’m going to be resistant to the notion that there’s any replacement for the texture and musculature and funk of real meat," he continued. "So, I’m resistant to it. I hate the idea that people are selling this at a premium at hip restaurants. You know, it doesn’t fill me with joy." He also notes that he hasn't tried the burger yet, which is probably he hates the idea of it rather than the actual burger.
Until recently, the Impossible Burger was largely available at trendy restaurants and fast-casual places such as Bareburger, Fat Burger, and Umami Burger. However, that recently changed with the announcement White Castle would begin carrying the Impossible Burger at 140 locations for the price of $1.99 a slider.