It’s clear Apple would like to morph into an entertainment powerhouse, as offering original video content would allow it to fend off competition from one of its perennial competitors, Spotify. Currently, the streaming monolith maintains a robust user-base of 40 million, while Apple Music's crests at 20 million subscribers. Apple would be further set apart from Spotify by offering access to shows and movies, hypothetically allowing subscriptions -- and therefore revenue streams -- to balloon.
The company’s push for original video content also gives it a breath of fresh air, as it’s mainly rested on its laurels the last several years, failing to launch consumer products that conjure the revolutionary hype inspired by the iPhone. (On the contrary, the iPhone 7 managed to get many Apple fans fuming.) According to the report, Apple executives have already initiated talks with high-level Hollywood producers, and are keen on buying scripts for television shows and even movies, although the latter appears to be in a more preliminary stage.